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F*** The Pizza Police w/ Bruce Irving of Smart Pizza Marketing

Pizza marketing expert Bruce Irving shares invaluable insights on running a successful pizzeria, common marketing pitfalls, and the evolution of the pizza industry. Learn about effective social media strategies, the importance of consistent content creation, and why understanding business failures is crucial for success. This episode offers practical advice for both aspiring and established pizza entrepreneurs, covering topics from accounting to equipment and marketing tools.

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In This Episode

  • Bruce Irving discusses the evolution of his Smart Pizza Marketing podcast and magazine, emphasizing the importance of providing valuable content rather than just advertising.

  • They explore common marketing mistakes pizza shop owners make, with Bruce emphasizing the importance of consistent social media posting and leveraging platforms like YouTube.

  • Bruce shares his perspective on the challenges of running a successful pizzeria, including the need for good accounting, equipment, and marketing tools.

  • They discuss the value of learning from business failures and the need for more honest conversations about the difficulties of running a pizzeria.

  • Bruce offers advice for aspiring podcast guests and pizza entrepreneurs, stressing the importance of having unique insights to share and understanding the realities of the business.

    The conversation covers a wide range of topics related to pizza business operations, marketing strategies, and industry trends, with Bruce drawing on his extensive experience in the field.

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