In This Episode
Introduction: The podcast introduces Sean from Secret Pizza LA, known for his unique 18-inch pizzas. Starting in 2020, he initially crafted pizzas in his home oven before moving to his own space in 2022. Pre-orders remain crucial to his business model.
Recognition and Achievements: Sean has received acclaim from eater and infatuation, with a positive review in the LA Times shortly after opening his brick-and-mortar shop. Despite being self-taught, his pizza-making skills and kind personality contribute to his recognition.
Pizza-Making Process and Philosophy: Sean’s love for pizza dates back to childhood, experimenting with store-bought dough. He adheres strictly to using high-gluten or bread flours, constantly tweaking batches to enhance quality.
Business Challenges and Negotiations: Discussing the challenges of negotiating the lease for his pizza shop, Sean emphasizes the importance of specific terms and legal guidance. Insights into the financial aspects of opening a pizza shop in Los Angeles underscore the need for strategic planning.
Operational Model and Success Metrics: Sean’s operational model centers around pre-orders, influenced by industry experiences and insights gained from a lease negotiation talk. Success, as Sean defines it, is marked by positive reviews, personal growth, and ongoing improvement in pizza quality, managing customer expectations post-media recognition.
