On This Episode
Revolutionizing Pizza Toppings with Specialty Pepper Flakes
Mike Chen shares how FlatIron Pepper started by experimenting with different chili varieties—like jalapeño, hatch green chili, and ghost pepper—to create unique pepper flakes that elevate pizza toppings beyond the standard red pepper flakes.
From Finance to Pizza Pop-Up Success
A former finance professional, Mike transitioned from trading stocks to launching a pizza-focused spice brand. His entrepreneurial journey highlights the challenges of creating a new product for pizza restaurants and pop-ups.
Testing Spicy Creations in Local Pizzerias
The first FlatIron Pepper blends were sampled in pizza pop-ups and restaurants to gauge customer response. Their success led to a growing demand for high-quality, flavorful pizza toppings that enhance every slice.
Direct-to-Consumer Growth in the Pizza Industry
Instead of relying on food distributors, FlatIron Pepper found success selling directly to consumers. With 90% of sales coming from online purchases, pizza lovers everywhere are upgrading their pizza toppings with these premium chili flakes.
The Future of Spicy Pizza Innovations
Looking ahead, Mike discusses the potential for expanding FlatIron Pepper into sauces, ranch dressings, and pizza pop-up collaborations. With big players like McCormick noticing the trend, the pepper flake revolution is just beginning.
