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Beyond Brick-And-Mortar w/ Brennan Villarreal of Got Your Back LB

Discover insights from restaurant industry veteran Brennan Villarreal on navigating modern restaurant ownership, from popup success to brick-and-mortar challenges. Learn about sustainable business models, customer service evolution, and collaborative opportunities in the post-pandemic food scene. Perfect for aspiring restaurateurs and food industry professionals.

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In This Episode

  • Brennan shares insights from his 13-year restaurant industry experience, highlighting how owning a restaurant requires genuine passion and creativity – from menu design to team culture – though he notes that with pizza specifically, there are some natural limitations to innovation.

  • Traditional brick-and-mortar restaurants face significant challenges, with Brennan discussing how some establishments are still struggling to profit after 4 years despite large initial investments ($500,000+ buildouts), leading him to prefer the more flexible popup/supper club model.

  • Current restaurant industry trends show a shift toward collaboration between establishments (especially post-pandemic), though Brennan emphasizes the importance of being selective with partnerships and ensuring they have meaningful intentions behind them.

  • Customer service remains crucial in the restaurant industry, despite the increasing presence of kiosks in fast-casual establishments, though Brennan notes that some customers seem less interested in personal interaction, often being absorbed in their phones during pickup.

  • For those considering restaurant ownership, Brennan strongly advises seeking a second-generation restaurant space rather than building from scratch, maintaining proper systems (like POS), and ensuring you have adequate support staff – he credits his girlfriend’s help with menu development, design, and front-of-house operations as crucial to their popup’s success.

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