Marketing Your Pop-Up, Ghost Kitchen, or Brick-and-Mortar Pizza Concept

In This Episode

• The roundtable discussion featured Janet from Pizza Baby (ghost kitchen), Paul from Pie Trap (brick-and-mortar), Nick from Lucky Nick’s (pop-up trailer), and host Alex Koons discussing marketing strategies for different pizza business models.

• Key marketing tactics discussed include limited quantity offerings, collaborations with local businesses, strong branding and logo design, active social media presence (especially Instagram), and building an email list for promotions.

• The importance of maintaining food quality and connecting with the local community was emphasized, as customers are often willing to pay more for a superior product even if cheaper chain options are available.

• Staffing challenges and the need for clear communication and employee appreciation were identified as common pain points for small pizza businesses.

• Looking ahead, the participants shared goals of signing a lease for a permanent location, expanding catering operations, opening a second location with a bar, and achieving consistent sales.